around the globe to help show the wide range and diversity of brands and consumers today. These include

Consumer activism : promotional culture & resistance / Lekakis, Eleftheria J., author.

Consumer Behaviour 5th Roberts-Lombard, Mornay

audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices

/ Programmatic Advertising/ The Role of Push Notifications/ The Chatbot Revolution: Companies and Consumers in a

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

Consumer behaviour / Hoyer, Wayne D., author.

consumers. Known as the "gold standard" for research methods, the text delivers a comprehensive

volunteering in Australia -- Employee giving -- Involving employees in sustainability -- Consumers: Sustainable

Social Media -- Social Media Marketing -- Careers in Social Media -- 2.Social Consumers -- Segmentation

Consumer Behaviour 4e Roberts-Lombard, Mornay

overview -- Introduction -- Consumers as citizens/citizens as consumers? -- Case example 9.1 Citizens