best brand storytellers: employees and influencers -- Marketing (actually testing) your brand story

"Explores the expectations that organisations and employees have of each other. It addresses

volunteering in Australia -- Employee giving -- Involving employees in sustainability -- Consumers: Sustainable

-- Communication channels -- Employees as active crisis communicators -- Case study 12.1 Odense Waste Management

: Employee Involvement in CR -- Strategic Engagement: The Continued Influence of NGOs -- Being Green: The

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a