IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
Available: Copies:
2. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
: Persuasion -- Opinion formation and change -- Opinion, attitude and belief -- Models of attitude formation
Available: Copies:
Limit Search Results
Access Level
Author
Format
Material Type
Language
Library
Publication Date
Subject
Item Available
Advanced Search Location