across the profession -- Part II. Theory -- 4. Information and technology -- 5. Production and

information processing theory in advertising -- Socio-cultural theory in advertising -- Levels of explanation

efficiency. Light, Science and Magic provides you with a comprehensive theory of the nature and principles of

Mass communication theory : foundations, ferment, and future / Baran, Stanley J., author.

-- Academic writing -- Article writing -- Report writing -- Information literacy & referencing -- Meeting

: Persuasion -- Opinion formation and change -- Opinion, attitude and belief -- Models of attitude formation