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1. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty
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2. 
Cover image for Perspectives on branding
Perspectives on branding
by 
Miletsky, Jason I.
Format: 
Books
Publication Date 
2009
Excerpt: 
brand building's really all about and the methods needed to generate consumer loyalty. Each approaches
Available: Copies:
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