facilities; Process technology; People in operations; Planning and control; Capacity management; Supply chain

evidence -- Marketing planning, implementation and control -- People, process and physical evidence

inspiration -- Basic assumptions -- Theory (1): Terminological control theory -- Theory (2): Apologetic ethics

-- Conclusions -- Exercises -- Chapter 5: Public relations planning process -- 1: Review, revise and affirm the

, control and difference -- 15. Morals, values and ethics in counselling practice -- 16. The organizational

of social science -- The logic of the research process -- 11. The process of social research -- 12