: Research Ethics -- Chapter 4: Identifying Scientific Variables -- Chapter 5: Sampling From Populations

, acknowledging the steps in planning a study, designing studies with increasing complexity, planning sampling

literature review -- Conceptualisation -- Constructing arguments in research -- Sampling -- Quantitative data

typologies -- The logic of sampling -- Part 3. Modes of observation -- Experiments -- Survey research

questionnaires -- Sampling -- Statistical analysis I: Descriptive statistics -- Statistical analysis II

Overview -- 4.1 Introduction -- 4.2 Universalism -- 4.3 Sampling and generalisation -- 4.4

styles of research -- The participants: sampling and ethics -- Methods of collecting data -- Analysing

literature review -- Conceptualisation -- Constructing arguments in research -- Sampling -- Quantitative data

-- 19 Consumer Sales Promotion: Sampling and Couponing -- 20 Consumer Sales Promotion: Premiums and

-- Project monitoring and evaluation -- Research planning and design -- Sampling -- Data Collection: Basic

-- SECTION C: CAUSAL RESEARCH -- CHAPTER 13 Experimentation -- SECTION D: SAMPLING -- CHAPTER 14 Sampling

questionnaires -- Sampling -- Statistical analysis I: Descriptive statistics -- Statistical analysis II