public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing

analysis: introduction -- Thematic mapping -- Data models -- Web GIS -- Open-source GIS -- Introduction to

-- Acknowledgments -- References -- The Social Implications of Developing a Web-GIS: Observations from Studies in

visual identity -- Advertising -- Web, mobile, and motion design -- Package design -- The portfolio and

and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting

: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

magazines -- Copywriting for web pages -- Copywriting for direct response and direct advertising