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1. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
The psychology of advertising / Fennis, Bob Michaël, 1968- author.
Available: Copies:
2. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Available: Copies:
3. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
The advertising concept book : think now, design later : a complete guide to creative ideas
Available: Copies:
4. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
Available: Copies:
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
6. 
Cover image for Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
Format: 
Books
Publication Date 
2020
Excerpt: 
your market -- Advertising your small business -- Operations management -- The human resource function
Available: Copies:
7. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Advertising copy.
Available: Copies:
8. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal
Available: Copies:
9. 
Cover image for Graphic design solutions
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
visual identity -- Advertising -- Web, mobile, and motion design -- Package design -- The portfolio and
Available: Copies:
11. 
Cover image for Investigative journalism : a survival guide
by 
Leigh, David, 1946- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Versus the Law; News Is What Somebody Doesn't Want You to Print. All the Rest Is Advertising; Defying the
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
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