IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
5 Results Found Subscribe to search results
00000IIE
Print
1. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Advances and opportunities with big data and analytics ;
Available: Copies:
2. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization
Available: Copies:
3. 
Cover image for The practice of social research
The practice of social research
by 
Babbie, Earl R., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
: quantitative and qualitative -- Qualitative data analysis -- Quantitative data analysis -- The logic of
Available: Copies:
4. 
Cover image for Investigative journalism : a survival guide
Investigative journalism : a survival guide
by 
Leigh, David, 1946- author.
EBSCOhost https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2247439
ProQuest Ebook Central https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5894118
SpringerLink https://doi.org/10.1007/978-3-030-16752-3
Format: 
Books
Publication Date 
2019
Excerpt: 
Consortium of Investigative Journalists; Big Tobacco and Big Data: The BAT Investigation; Farmsubsidy
Available: Copies:
5. 
Cover image for Principles of information systems
Principles of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
addresses analytics, big data, business intelligence, cloud computing, cybercrime, e-commerce, enterprise
Available: Copies: