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Consumer Behaviour 4e Roberts-Lombard, Mornay

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The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Consumer behavior.

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

ch. 1: The world of marketing -- ch. 2: The marketing environment -- ch. 3: Consumer behaviour

behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning