psychological theories and empirical research findings to real-life industry examples, showing how scientific

Internet marketing.

systems, data governance, energy and environmental concerns, global IS challenges and solutions, Internet

, and conducting and managing Internet research.

-- Interview: work ethic -- Interview: design process -- Interview: know the marketplace -- Software/Internet

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

Internet marketing.

plagiarism -- The research journey: An introduction to research -- Academic proposal and dissertation or

-based research skills -- Computer-based research skills -- Self-discipline and effective study methods

Internet marketing -- Africa, Southern.