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00000IIE

The universal journalist

Randall, David, 1951- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1216092&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

newspaper hoaxes -- 12. Ethics: General guidelines -- Grey areas -- 13. Writing for newspapers: Planning

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

. Executing the creative -- 12. Media planning essential -- 13. Media planning: newspapers, magazines, TV and

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Logic and contemporary rhetoric : the use of reason in everyday life

Cavender, Nancy.

Format:

Books

Publication Date

2014

Excerpt:

television, newspapers, magazines, advertisements, and our nation's political dialogue. The text not only

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Surviving the SA media : building bridges to make the media more accessible

Scher, Marion.

Format:

Books

Publication Date

2009

Excerpt:

'? -- How newspapers work -- Launches -- Getting into the electronic media -- Preparing for the interview

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Critical reading and writing : an introductory coursebook

Goatly, Andrew, 1950-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/99016628-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99016628-d.html

Format:

Books

Publication Date

2000

Excerpt:

genres - such as popular fiction, advertisements and newspapers - this textbook examines the language

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