by
George, Richard, 1968- author.
Format:
Books
Publication Date
2019
Excerpt:
. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
Advertising and integrated brand promotion / O'Guinn, Thomas C.