Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

-- Pricing strategies : signaling the value proposition -- Place strategies : delivering the value

-volume-profit analaysis-- Measuring relevant cost and revant costs and revenues for decision making-- Pricing decisions

Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

tourism -- PART IV: The tourism marketing mix -- 8. Tourism products -- 9. Pricing tourism products -- 10

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

-- Pricing with market power -- Oligopoly and monopolistic competition -- Strategies over time -- Managerial

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and