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1. 
Cover image for Digital advertising
Digital advertising
Digital advertising
by 
Gowpall, Yathika.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital advertising / Gowpall, Yathika.
Available: Copies:
2. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
The psychology of advertising / Fennis, Bob Michaël, 1968- author.
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Available: Copies:
4. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
The advertising concept book : think now, design later : a complete guide to creative ideas
Available: Copies:
5. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising
Available: Copies:
6. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
Available: Copies:
7. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
8. 
Cover image for Basics of entrepreneurship
Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2901989&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2020
Excerpt: 
your market -- Advertising your small business -- Operations management -- The human resource function
Available: Copies:
9. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Advertising copy.
Available: Copies:
11. 
Cover image for Investigative journalism : a survival guide
Investigative journalism : a survival guide
by 
Leigh, David, 1946- author.
EBSCOhost https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2247439
ProQuest Ebook Central https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5894118
SpringerLink https://doi.org/10.1007/978-3-030-16752-3
Format: 
Books
Publication Date 
2019
Excerpt: 
Versus the Law; News Is What Somebody Doesn't Want You to Print. All the Rest Is Advertising; Defying the
Available: Copies:
12. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal
Available: Copies:
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