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1. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
-- Marketing in emerging and developing countries-- Services marketing-- Business-to-business marketing
Available: Copies:
3. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
Available: Copies:
4. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
5. 
Cover image for Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Fundamentals of information systems / Stair, Ralph M., author.
Available: Copies:
6. 
Cover image for BABOK : a guide to the business analysis body of knowledge
by 
International Institute of Business Analysis, issuing body.
Format: 
Books
Publication Date 
2015
Excerpt: 
Business information services.
Available: Copies:
7. 
Cover image for Big data analytics strategies for the smart grid
by 
Stimmel, Carol L., 1965-
Format: 
Books
Publication Date 
2015
Excerpt: 
circumstances. However, with the advent of the information-enabled, two-way grid, we have an opportunity to meet
Available: Copies:
8. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
Available: Copies:
9. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark
Available: Copies:
10. 
Cover image for Business transformation : a roadmap for maximizing organizational insights
by 
Zeid, Aiman, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Business transformation : a roadmap for maximizing organizational insights / Zeid, Aiman, author.
Available: Copies:
11. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
advantage -- PART 2. Understanding the market. The global marketing environment -- Information management
Available: Copies:
12. 
Cover image for Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
by 
Shelton, Ted, 1966-
Format: 
Books
Publication Date 
2013
Excerpt: 
Business models for the social mobile cloud : transform your business using social media, mobile
Available: Copies:
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