The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions