Services marketing : integrating customer focus across the firm / Zeithaml, Valarie A.

Open innovation in the financial services : growing through openness, flexibility and customer

Customer services -- Management.

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

strategy: Creating value for target customers -- Products, services, and brands: Building customer value

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

stakeholders, improving processes and defining requirements. New topics in this edition include the service

the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services

Customer services -- Management.

How customer service impacts brand loyalty in the Durban privately owned restaurant industry /

products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers

system -- The bank-customer relationship -- Miscellaneous banking services -- Payment -- Payment systems