The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

The internal and external exploration of the potential in emerging younger markets and understanding their perceptions and behaviours when it comes to a purchase decision within the luxury vehicle market!

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features