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1.

Designing brand identity : an essential guide for the whole branding team

by

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

Merken (commercie)

Available: Copies:

2.

Marketing communications : a brand narrative approach

by

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Merken (commercie)

Available: Copies:

3.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Merken.

Available: Copies:

4.

Cover image for National image & competitive advantage : the theory and practice of place branding

National image & competitive advantage : the theory and practice of place branding

National image & competitive advantage : the theory and practice of place branding

by

Jaffe, Eugene D.

Table of Contents http://www.loc.gov/catdir/toc/fy02/2001415177.html

Format:

Books

Publication Date

2006

Excerpt:

Merken.

Available: Copies:

5.

Guerrilla advertising : unconventional brand communication

Guerrilla advertising : unconventional brand communication

by

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Merken.

Available: Copies:

6.

Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

by

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

Merken.

Available: Copies:

7.

Cover image for The culting of brands : when customers become true believers

The culting of brands : when customers become true believers

The culting of brands : when customers become true believers

by

Atkin, Douglas.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html

Format:

Books

Publication Date

2004

Excerpt:

Merken.

Available: Copies:

8.

Cover image for Indian interiors = Intérieurs de l'Inde

Indian interiors = Intérieurs de l'Inde

by

Schaewen, Deidi von, 1941-

Format:

Books

Publication Date

2004 1999

Excerpt:

Merkel, Dorothee.

Available: Copies:

9.

Cover image for The business of brands

The business of brands

by

Miller, Jon, 1971-

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm

Format:

Books

Publication Date

2004

Excerpt:

Merken.

Available: Copies:

10.

Cover image for Building strong brands

Building strong brands

by

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Merken.

Available: Copies:

11.

Cover image for Big brands, big trouble : lessons learned the hard way

Big brands, big trouble : lessons learned the hard way

Big brands, big trouble : lessons learned the hard way

by

Trout, Jack.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html

Format:

Books

Publication Date

2001

Excerpt:

Merken.

Available: Copies:

12.

Cover image for Brands in the balance : meeting the challenges to commercial identity

Brands in the balance : meeting the challenges to commercial identity

Brands in the balance : meeting the challenges to commercial identity

by

Drawbaugh, Kevin.

Format:

Books

Publication Date

2001

Excerpt:

Merken.

Available: Copies:

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Aaker, David A. (David Allen), 1938-

(1)

American Marketing Association.

(1)

Atkin, Douglas.

(1)

Dahlén, Micael.

(1)

(1)

Drawbaugh, Kevin.

(1)

Jaffe, Eugene D.

(1)

Keller, Kevin Lane, 1956-

(1)

(1)

Lange, Fredrik.

(1)

Lucas, Gavin, 1975-

(1)

(1)

Merkel, Dorothee.

(1)

Miller, Jon, 1971-

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Morgan, Adam, 1969-

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Muir, David, 1971-

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Nebenzahl, Israel D.

(1)

(1)

(1)

Safavi, Philippe.

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Schaewen, Deidi von, 1941-

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Smith, Terry, 1955-

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Taschen, Angelika.

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Wheeler, Alina.

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(13)

(8)

Brand name products -- Management.

(7)

Branding (Marketing)

(6)

Brand name products.

(4)

Brand name products -- Marketing.

(2)

(2)

(2)

Merken (commercie)

(2)

(2)

Product management.

(2)

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(2)

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(2)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

(1)

Communication in marketing.

(1)

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(1)

(1)

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(1)

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(1)

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(1)

Customer loyalty.

(1)

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(1)

DESIGN -- Graphic Arts -- General.

(1)

(1)

Grafische vormgeving.

(1)

(1)

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(1)

Identité (Psychologie)

(1)

Interior decoration -- India.

(1)

Internet marketing.

(1)

(1)

(1)

(1)

(1)

(1)

Markalı ürünler -- Yönetim.

(1)

(1)

Marknadsföring.

(1)

Marktkommunikation.

(1)

Marque de commerce.

(1)

Marques de commerce.

(1)

(1)

(1)

National characteristics.

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Productontwikkeling.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

Raison sociale.

(1)

(1)

(1)

Relationship marketing.

(1)

Strategic planning.

(1)

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(1)

Strategisches Management.

(1)

Success in business.

(1)

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(1)

(1)

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(1)

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