Search Results for Morgan, Adam.

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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Format:

Books

Publication Date

2009

Excerpt:

Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-

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The pirate inside : building a challenger brand culture within yourself and your organization

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004006448.html

Format:

Books

Publication Date

2004

Excerpt:

/ Morgan, Adam, 1969-

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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-

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Welcome to the creative age : bananas, business and the death of marketing

Earls, Mark.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html

Format:

Books

Publication Date

2002

Excerpt:

Foreword / Adam Morgan -- Introduction: Bananas at Dawn -- 1. Creativity Is Our Inheritance -- 2

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Repeat victimization

Farrell, Graham.

Format:

Books

Publication Date

2001

Excerpt:

-- International overview : a cross-national comparison of rates of repeat victimization / Graham Farrell and Adam

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