's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising -- Brands -- Material Culture -- Objects and Identity -- Activities and Performances -- Music and

-- Electronic media regulation : from radio to the Internet -- Obscenity, indecency, and violence : social norms

Creative strategy in advertising / Drewniany, Bonnie L., author.

-- Sportswriting -- Television and radio broadcasts -- Online publishing -- In-depth reporting -- Photojournalism

presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17

protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry

media ; Financing and shaping the media : advertising, public relations, and marketing communications

Advertising : concept and copy / Felton, George, 1947-