integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

. Sales and oerations panning: planning supply and demand in a supply chain -- ch. 10. Coordination in a

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

Liquidity -- 3.Managing the Cash Position -- 3.1.Forecasting Short-Term Cash Flows -- 3.2.Monitoring Cash

forecasting sales potential -- Implementing strategies, internal marketing relationships and measuring

-- Sales forecasting -- Marketing information systems and research -- Analyzing the environment

variation -- Evaluation of sales forecast -- Sales risk index Measurement of operating risks -- Measurement

Fashion forecasting / Brannon, Evelyn L.

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan

. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and

. 4. Competitor analysis -- Ch. 5. Customer analysis -- Ch. 6. Market potential and sales forecasting