Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.

Consumer behavior.

Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value

Consumer behavior.

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Consumer behaviour : market segmentation. Schiffman, Leon G. Consumer behaviour 4th ed.

Consumer behaviour / Schiffman, Leon G.

. Market segmentation, targeting and positioning -- 9. Consumer behavior -- 10. Business-to-business (B2B