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1. 
Cover image for Consumer behaviour : market segmentation.
Consumer behaviour : market segmentation.
Consumer behaviour : market segmentation.
by 
Schiffman, Leon G. Consumer behaviour 4th ed.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour : market segmentation. Schiffman, Leon G. Consumer behaviour 4th ed.
Available: Copies:
2. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
3. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
4. 
Cover image for Strategic marketing : decision making & planning
Strategic marketing : decision making & planning
by 
Reed, Peter.
Format: 
Books
Publication Date 
2015
Excerpt: 
brand positioning strategies 6. Marketing mix strategies Section 4: Strategy development -- product-market
Available: Copies:
5. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Market segmentation, targeting and positioning -- 9. Consumer behavior -- 10. Business-to-business (B2B
Available: Copies:
6. 
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Market-based management : strategies for growing customer value and profitability / Best, Roger J.
Available: Copies: