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1. 
Cover image for Crafting and executing strategy : the quest for competitive advantage: concepts and cases
Crafting and executing strategy : the quest for competitive advantage: concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Launching Initiatives to Grow Sales and Market Share -- Vail Resorts, Inc. -- Starbucks in 2018: Striving
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2. 
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Market-based management : strategies for growing customer value and profitability / Best, Roger J.
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