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1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
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2. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
International Trade -- Foreign Direct Investment -- Regional Economic Integration -- Part Four: The Global
Available: Copies:
3. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
Marketing communication : an integrated approach / Koekemoer, Ludi.
Available: Copies:
4. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
Integrated marketing communication / Van Heerden, Neels, 1957-
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5. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
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6. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
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7. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus
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8. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Contemporary marketing 2005 / Boone, Louis E.
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