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Cover image for Planning and managing public relations campaigns : a strategic approach

Planning and managing public relations campaigns : a strategic approach

by

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

PR in practice series.

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Cover image for Positioning theory and strategic communication : a new approach to public relations research and practice

Positioning theory and strategic communication : a new approach to public relations research and practice

by

James, Melanie, author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

PR -- teori, filosofi.

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