Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

-volume-profit analaysis-- Measuring relevant cost and revant costs and revenues for decision making-- Pricing decisions

Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-- Pricing with market power -- Oligopoly and monopolistic competition -- Strategies over time -- Managerial

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and

-- Competitive markets -- Market power -- Pricing in input markets -- Market failure.

Logistics and Materials Management -- Global Pricing -- Global Promotional Strategies -- International