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1. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul VerfasserIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
Innovation management and new product development Trott, Paul VerfasserIn.
Available: Copies:
2. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
3. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
4. 
Cover image for Basics of entrepreneurship
Basics of entrepreneurship
Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2901989&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2020
Excerpt: 
New business enterprises -- Management.
Available: Copies:
5. 
Cover image for Software engineering : a practitioner's approach
Software engineering : a practitioner's approach
by 
Pressman, Roger S., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
.Specification -- 7.1.6.Validation -- 7.1.7.Requirements Management -- 7.2.Establishing the Groundwork -- 7.2.1
Available: Copies:
6. 
Cover image for Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Small business management : launching and growing entrepreneurial ventures / Longenecker, Justin G
Available: Copies:
7. 
Cover image for International entrepreneurship : starting, developing, and managing a global venture
International entrepreneurship : starting, developing, and managing a global venture
International entrepreneurship : starting, developing, and managing a global venture
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Management -- Profile: Haier -- Chapter Objectives -- Introduction -- Motivation Across Cultures -- Sources
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8. 
Cover image for Fundamentals of information systems
Fundamentals of information systems
Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Management information systems.
Available: Copies:
9. 
Cover image for Strategic marketing : decision making & planning
Strategic marketing : decision making & planning
Strategic marketing : decision making & planning
by 
Reed, Peter.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing -- Management -- Textbooks.
Available: Copies:
10. 
Cover image for International marketing
International marketing
by 
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Part 4: The Global Marketing Mix -- Global Product Management and Branding -- Global Services -- Global
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11. 
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Market-based management : strategies for growing customer value and profitability / Best, Roger J.
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12. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
) marketing. Part 4. Product strategy. 11. Product strategies -- 12. Category and brand management, product
Available: Copies:
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