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1. 
Cover image for Positioning theory and strategic communication : a new approach to public relations research and practice
Positioning theory and strategic communication : a new approach to public relations research and practice
by 
James, Melanie, author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Positioning theory and strategic communication : a new approach to public relations research and
Available: Copies:
2. 
Cover image for Public relations campaigns : an integrated approach
Public relations campaigns : an integrated approach
by 
Luttrell, Regina, 1975- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.
Available: Copies:
3. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations
Available: Copies:
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