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1. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
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Format: 
Books
Publication Date 
2013
Excerpt: 
. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of
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2. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
marketing communication evolved -- 3. Social, ethical and regulatory aspects -- Part 2. How marketing
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