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00000IIE

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

Available: Copies:

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

Sales promotion.

Available: Copies:

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

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