Sell6 : trust-based professional selling / Ingram, Thomas N., author.

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

"Fourth edition of a best-selling textbook which has become a standard resource in the field"--

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

, electrical, aerospace, biomedical, and chemical engineering. Now in its eighth edition, this top-selling text

"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

"Bringing together the most influential scholars in the field, the fourth edition of this best-selling

networking products. With a focus on the most current technology and a convenient modular format, this best-selling

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

. Sales promotion -- 17. Personal selling.