Principles of marketing : global and southern African perspectives
Title:
Principles of marketing : global and southern African perspectives
Author:
Kotler, Philip.
ISBN:
9781775789499
Personal Author:
Edition:
2nd edition.
Publication Information:
Cape Town : Pearson Holdings Southern Africa, 2016.
Physical Description:
xvii, 750 pages : illustrations (chiefly color) ; 28 cm.
General Note:
Southern African adaptation of Principles of marketing / Philip Kotler, Gary Armstrong. 14th ed. 2012.