Brand strategy 3 : reading pack.

Mountain Valley Farm's brand development

Brand spaces : the logo of experience

Brand management : A South African Perspective

Social media and best practice : the consumer-brand relationship

The effects of heritage, memory, and identity in brand South Africa

Is a bird on the shelf worth bucks for the brand?

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand