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1. 
Cover image for Fundamentals of business strategy
Fundamentals of business strategy
by 
Augier, Mie, 1972-
Format: 
Books
Publication Date 
2008
Excerpt: 
Fundamentals of business strategy / Augier, Mie, 1972-
Available: Copies:
2. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Markets and Business Buyer Behavior -- Part III. Designing a Customer-Driven Strategy and Mix -- 7
Available: Copies:
3. 
Cover image for 21st century management : a reference handbook
21st century management : a reference handbook
by 
Wankel, Charles.
Format: 
Books
Publication Date 
2008
Excerpt: 
, leadership, and change management in business -- Environmental supply chain management -- PART V: STRATEGY
Available: Copies:
4. 
Cover image for The Routledge dictionary of business management
The Routledge dictionary of business management
by 
Statt, David A., 1942-
Format: 
Books
Publication Date 
2004
Excerpt: 
The Routledge dictionary of business management / Statt, David A., 1942-
Available: Copies:
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