Measuring consumer attitude towards Lays Stax

Social media and best practice : the consumer-brand relationship

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

The impact world trends have on the colours we consume

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste