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00IIE
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1. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
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2. 
Cover image for 21st century management : a reference handbook
by 
Wankel, Charles.
Format: 
Books
Publication Date 
2008
Excerpt: 
-Century organizations -- Ethical manufacturing -- PART VII: ORGANIZING IN THE POST-0/11 WORLD: Constraints on strategy
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