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Cover image for De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

by

Moskovits, Shari G.

Format:

Manuscript

Publication Date

2009

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De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions /

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Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

by

Basson, Lisa.

Format:

Manuscript

Publication Date

2008

Excerpt:

Insights and exploration into brand valuation and brand metrics : a practical approach to solving

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