Title:
Macmillan dictionary of marketing and advertising
Author:
Baker, Michael J., 1935-
ISBN:
9780333715666
9780333715659
Edition:
3rd ed.
Publication Information:
Houndmills [England] : Macmillan Business, 1998.
Physical Description:
xix, 293 p. : ill. ; 23 cm.
General Note:
Previous ed. 1990
Added Author: