The country of origin effect on Proudly South African FMCG products

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

Social media and best practice : the consumer-brand relationship

Stilettos : decorating the stiletto

The lonely generation

Brand spaces : the logo of experience

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

The siren call of Obama : a gendered rhetorical analysis of Barak Obama's an 'American Promise' and 2009 inauguration speech

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Age of attraction : the discourse surrounding paedophilia in the Internet age

The impact world trends have on the colours we consume