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1. 
Cover image for The role of humour in South African advertising in addressing potentially serious political, cultural and social issues
The role of humour in South African advertising in addressing potentially serious political, cultural and social issues
The role of humour in South African advertising in addressing potentially serious political, cultural and social issues
by 
Mahlangu, Thulani.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The role of humour in South African advertising in addressing potentially serious political
Available: Copies:
2. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
The psychology of advertising / Fennis, Bob Michaël, 1968- author.
Available: Copies:
3. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
The psychology of advertising / Fennis, Bob Michaël, 1968-
Available: Copies:
4. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
5. 
Cover image for An introduction to political communication
An introduction to political communication
by 
McNair, Brian, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
An introduction to political communication / McNair, Brian, 1959-
Available: Copies:
6. 
Cover image for Environment, media and communication
Environment, media and communication
by 
Hansen, Anders, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
entertainment media is one of the major sources of public and political understanding of definitions, issues and
Available: Copies:
7. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising
Available: Copies:
8. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Integrated marketing communications and international advertising -- Personal selling and sales management
Available: Copies:
9. 
Cover image for Beyond disruption : changing the rules in the marketplace
Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising.
Available: Copies:
10. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
Available: Copies:
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