Search Results for Advertising media planning.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

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Public Relations: principles and practice

Dalla Pria, Madel.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html

Format:

Books

Publication Date

2021

Excerpt:

, Chapter 7: Planning and executing a PR programme ; Chapter 8: Public relations budgeting; Chapter 9

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

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Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Advertising.

Available: Copies:

Consumer behavior

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

Excerpt:

, this text prepares readers for careers in brand management, advertising, and consumer research. The 12

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Strategic integrated marketing communications

Percy, Larry, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live

Format:

Books

Publication Date

2018

Excerpt:

Strategic planning.

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The nuts 'n bolts of media planning : a comprehensive industry guide

Belter, Luisa.

Format:

Books

Publication Date

2018

Excerpt:

Advertising media planning -- South Africa.

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The nuts 'n bolts of media planning : a comprehensive industry guide

Belter, Luisa.

Format:

Books

Publication Date

2017

Excerpt:

Advertising media planning -- South Africa.

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Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Available: Copies:

10.

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies

Available: Copies:

11.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

Available: Copies:

12.

Marketing management

Marshall, Greg W.

Format:

Books

Publication Date

2015

Excerpt:

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

Available: Copies:

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