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1. 
Cover image for A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industry
A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industry
A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industry
by 
Meeser, Kyle.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industry /
Available: Copies:
2. 
Cover image for Crafting and executing strategy : the quest for competitive advantage: concepts and cases
Crafting and executing strategy : the quest for competitive advantage: concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
strategy -- Competition in the craft beer industry in 2018 -- Fixer Upper: Expanding the Magnolia Brand
Available: Copies:
3. 
Cover image for Business cases
Business cases
by 
Rudansky-Kloppers, Sharon, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
: Heineken and SABMiller's beer war -- 12. Financial management : IBM -- 13. Purchasing and supply chain
Available: Copies: