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1. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Advances and opportunities with big data and analytics ;
Available: Copies:
2. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
digital marketing success: Dashboards and challenges of data-driven marketing -- 20 Data analytics and
Available: Copies:
3. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization
Available: Copies:
4. 
Cover image for The practice of social research
The practice of social research
by 
Babbie, Earl R., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
: quantitative and qualitative -- Qualitative data analysis -- Quantitative data analysis -- The logic of
Available: Copies:
5. 
Cover image for Investigative journalism : a survival guide
Investigative journalism : a survival guide
by 
Leigh, David, 1946- author.
EBSCOhost https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2247439
ProQuest Ebook Central https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5894118
SpringerLink https://doi.org/10.1007/978-3-030-16752-3
Format: 
Books
Publication Date 
2019
Excerpt: 
Consortium of Investigative Journalists; Big Tobacco and Big Data: The BAT Investigation; Farmsubsidy
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6. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Big data -- Economic aspects.
Available: Copies:
7. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
. Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a
Available: Copies:
8. 
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
they make decisions. The valuable paradox of big data analytics is that it can create more personalized
Available: Copies:
9. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men
Available: Copies:
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