Don't make me think! : a common sense approach to Web usability / Krug, Steve, author.

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practitioners with a sense of the scope, range and purpose of the subject while developing critical awareness of

combination of common sense applications with current events provides comprehensive coverage in an informal

Receive Thou Shalt Be Fair and Prepared Thou Shalt Use Some Common Sense Thou Shalt Be Open-Minded and

/ Jacqueline Potter -- Beyond common sense : a practitioner's perspective / Matthew Alexander -- Evaluating

an approach to consumer research that is based on simplicity, common sense, and creativity - an