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1. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15
Available: Copies:
2. 
Cover image for Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Exploring public relations : global strategic communication / Tench, Ralph, author.
Available: Copies:
3. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
The IABC handbook of organizational communication : a guide to internal communication, public
Available: Copies:
4. 
Cover image for Global communication
Global communication
by 
Kamalipour, Yahya R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Wadsworth series in mass communication and journalism.
Available: Copies:
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