Search Results for Consumer research.

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Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Burger, Wouter.

Format:

Manuscript

Publication Date

2014

Excerpt:

Searching for the South African self-directed consumer : a research report into the level of self

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

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Marketing strategy & management

Phillips, Diane M., author.

Format:

Books

Publication Date

2023

Excerpt:

that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2021

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

Consumers -- Attitudes.

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MARKETING TOURISM AND HOSPITALITY : concepts and cases.

GEORGE, RICHARD.

Format:

Books

Publication Date

2021

Excerpt:

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

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Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in

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Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

Handbook of research on gender and marketing / Dobscha, Susan, editor.

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Consumer behavior

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior / Schiffman, Leon G., author.

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10.

Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

situation -- 4. Consumer behaviour and consumer decision making -- 5. Introduction to marketing research

Available: Copies:

11.

Millennials, goldfish & other training misconceptions : debunking learning myths and superstitions

Quinn, Clark N., 1956- author.

Format:

Books

Publication Date

2018

Excerpt:

laid them bare before the research and evidence. Now, myth busting has never been easier. Millennials

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12.

Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

relations management -- Public relations and the consumer -- Business-to-business public relations -- Public

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